Psychological pricing is a pricing/marketing strategy based on the theory that certain prices have a bigger psychological impact on consumers than others. Terms usually found in a psychology class. Charm pricing is a strategy that takes advantage of relative and anchor prices to make a product more appealing solely because of its listed price. Reviews. Presto median. In the multi-mission pursuit of customer’s needs and sales goals, businesses need to recognize the psychological aspect of product bundling pricing strategies. Charm pricing. Fixed-ratio. Bundling less popular and best-selling products may be a beneficial strategy for both retailers and buyers, as long as the offer is appealing and factors in the needs of customers. Unit pricing definition, the system of indicating the cost of a consumer product in terms of a standard unit of measure, as so much per pound, quart, or yard, in … March 8, 2016. 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