Despite of its functional and useful potential in social and development growth in human’s communication, there are many ethical issues in social networking that should be taken into deep caution and consideration. Many users feel that their personal details are being circulated far more widely than they intended it to be [2]. Click to ask for an Accessible Copy : Abstract. Privacy can be violated, anywhere including in online social network communities, through intrusion, misuse of information, interception of information, and information matching [5]. According to an investigation by the Wall Street Journal [17], many of the most popular applications on Facebook have been transmitting identifying information providing access to people’s names and, in some cases, their friends’ names to dozens of advertising and Internet tracking companies affecting tens of millions of Facebook users even those on the strongest privacy settings configuration [18]. Most ethical and legal issues in computer system are in the area of individual’s right to privacy versus the greater good of a larger entity i.e. ISSN 1039-7841. Social networking has changed from a niche phenomenon to mass adoption. In this chapter, we will discuss several ethical issues in social networking as below: The internet contains wealth of data and it is always a serious subject of concern for privacy issues in social networking sites. When speaking of privacy, two … Below is the photo from Facebook which was shared on public shows how Alvin and Vivian posted a Ramadhan greeting encouraging Muslim to break their fast with pork dish which is obviously non-halal. Ethics in business networking is required from all levels in the networking process. Freedom of speech is a valid political pathway recognized as a human right under Article 19 of the Universal Declaration of Human Rights [11] where everyone has the right to freedom of opinion and expression. Network Neighborhood. • Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed. Let's jump right into privacy first off, as this is a big concern for people. Through a well-developed social networking site such as Facebook, internet users could gain huge benefit by sharing news, interest, opinions, insights and experiences within their groups of communities. This means that all respective individual in social network’s group must contribute and collaborate to ensure that the information propagation flows seamlessly and was appropriately received throughout the entire network. Ethics in information technology. In previous Facebook’s regulatory filing released on 2012, the social media company said that 8.7 percent (83.09 million) of its 955 million monthly active users worldwide are actually duplicate or false accounts [22]. It should be practiced in every form of networking, from utilitarian networking, emotional networking, and virtuous networking. [7] ICTFactsFigures2013.pdf Retrieved from itu.int. Nowadays, social networking’s sites such as Facebook, Google and Foursquare have massive amount of followers and users. Dr Wendy Pugh, MDU medico-legal adviser, outlines the professional dos and don'ts for the social media age. Such demands differ little from those placed on other members of a modern civilized community. Information Technology & People, 23(4), 290-311. The victim will be hold to be responsible for the consequences of fraud or action done the impersonators. [8] Parrish Jr, J. L. (2010). One of the ethical issues that are associated with social media is privacy. Networking doesn't happen in your office: Get out and meet someone new. While there are no specific ethics rules that have the word "networking" in them, a key goal of networking-business development-is addressed directly. Identity Theft on Social Networking Sites: Developing Issues of Internet Impersonation. [2] Kizza, J. M. (2010). The uptake of social networking sites has raised questions about their potential to facilitate deception, social grooming and the creation of defamatory content, amongst others. Social networking websites ethical issues Introduction For attorneys previously reluctant to dive into the world of online social media, the benefits of utilizing social networking as part of an effective marketing strategy are now undeniable. Journal of business ethics, 90(4), 487-503. Around June 2013, Facebook has disclosed that they had inadvertently exposed six million users’ phone numbers and email addresses to unauthorised viewers over the past year and blamed the data leaks on a technical glitch in its massive archive of contact information collected from its 1.1 billion users worldwide [14, 15, 16]. 221-246). None of these forms exclude the others; rather, they should be practiced together. 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